Innovation has forever been at the core of the healthcare industry. This paper will look to investigate the emerging innovations and complex challenges this new world of MedTech presents and what the future holds for the industry.
View ProjectAn in-depth investigation into the technological advancements that are preventing climate change.
Globally we must embrace ground-breaking technologies and this paper addresses the how and the why, with first-hand insight from industry experts.
Alongside in-depth research, this research brings together expert insight and predictions to determine the future of the market.
This research includes ten accounts from comms professionals, some of which are IABC board members and others are from our wider network. The report reviews their crisis comms strategies, the mediums and messaging used and delves into the challenges faced throughout the global pandemic.
This report outlines the key marketing challenges faced by B2B technology companies, investigating the buyer challenges and the main factors affecting adoption.