Investigating the Core Challenges faced in B2B Technology Adoption
This report outlines the key marketing challenges faced by B2B technology companies, investigating the buyer challenges and the main factors affecting adoption.
About the report
With insight into the current technology trends and which new innovations are finding themselves ready for market, such those using as IoT and AI.
The various market barriers are then examined with particular relevance to company’s marketing and the obstacles inherent in market penetration and storytelling for brand new and often complicated technology solutions.
Specific challenges are then explored which uncover a myriad of potential solutions which can be used within the B2B marketing strategies for very hi-tech and cutting-edge technologies.
B2B Technology Trends
There are so many new technologies entering the market and many of these innovations are not restricted to just one sector. The most recent technological advancements are universal and can be applied to multiple sectors from manufacturing to healthcare. Some of the most popular B2B technology trends over the past year have been Artificial Intelligence (AI), Internet of Things (IoT), Blockchain and Robotic Process Automation.