Marketing
Wrapping Up Week 2 of Leeds Digital Festival
Guess who’s back, back again? It’s only Halston Group with our round-up of the second week of Leeds Digital Festival, following week 1’s essay! Once again, my colleagues didn’t disappoint when sending over their notes to make this round-up blog – as I said to Antonia Gifford, Group Senior Marketing Manager, reading what she’d written […]
Lessons From Week 1 of Leeds Digital Festival
Well, well, well. Wasn’t 2022’s instalment of the Leeds Digital Festival SOMETHING ELSE?! We thought we were used to having busy diaries, yet the last two weeks of September did something else for our stamina! As a Group, we crammed our calendars with a record-number of events, relishing the chance to listen, learn, lead, and […]
The Rise of Sustainable Marketing
Say NO to Greenwashing A big problem in the sustainable marketing world is greenwashing. Greenwashing is when brands convey a false impression or provide misleading information to make it appear as though they are producing products in an environmentally friendly manner. As much as this often creates short term gain for businesses, they are ultimately often discovered for […]