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16th Apr 2021

5 B2B marketing strategies that slice through the standard

Georgia Halston

There’s a lot of noise out there and for some, B2B marketing can feel like an unyielding crusade just to have your voice heard. But when you do, you better have something worth listening to. We’re here to give you the upper hand, we’re offering you the hilt to our marketing strategy katana to slash through the B2B marketing BS and give some articulation and value to your well practiced battle cry.

Interactive Content

Hacking through the humdrum takes some doing but shrewd inbound marketing can give you the advantage. Some of the most engaging onsite content out there is interactive, think tools and calculators, interactive maps and infographics, things that bring your services to life. GoCompare’s What Powers The World? is interactive, a great resource for so many industries and gives users valuable info in seconds. And for the SEOs out there, this piece of content has earned the site 256 links from unique domains and counting.

Showing Off Your Talent

The worst thing you can do with talented team members is hide them away from the world. Celebrating your team is always great content, it shows you genuinely care about your culture and that your company is a great place to work and it’s free! 

Getting Involved

There are always so many activities you can get involved with and at the end of the day, it’s free PR. Here are just a few to get you started:

– Events – If you’re in Leeds, check out the Leeds Digital Festival line up. Yes it’s gone online but there’s loads to get involved with or you can even create your own event. If you’re not in Leeds, search for local initiatives or try setting up your own!

– Webinars – Webinars are free, easy to set up and get you in front of your target audience. To position yourself as an expert in your field, make sure to deliver quality, well thought out content that is giving value to your audience that’s unique to you.

– Industry bodies – Getting involved with an industry body gives you a ready-made network of likeminded people. Take Make UK for example, they give a lot of support to their members through events, studies, resources and advice.

– Speaking Opportunities – Do you have an opinion? (we’re hoping you hold at least a general notion around the field you occupy) Is your opinion expert? (It sure should be, if not, get some research done) Why aren’t you sharing your thoughts with your industry and potential clients? Get some speaking slots lined up for the next year and challenge yourself to get out of your comfort zone.


Get to work on some good old fashioned collaboration with your suppliers, your customers or just leaders in your industry.

Examples include written interviews featuring quotes from clients and contacts, you could create a video series or simply tag your partners in social posts – you share the reach, you share the engagements, you share the leads, you share the love – everybody wins.

Give it Away

We couldn’t get away with a whole blog post and not mention the ubiquitous crappy crisis. Some of the most poignant stories we’ve seen are where companies are rolling up their sleeves and asking, what can we give?

What can you give? What are you good at? What will give value in a non-salesy, altruistic way?

Are you a Silicon Valley, Nasdaq listed, software behemoth like Splunk? Give away the oil of your industry: Data.

Are you a local, hard-working, large format printer in south Leeds like Imageco? Give away what you can offer: PPE for frontline workers:

“It would be easy to sit back and do nothing. We really thought about creative ways that would benefit others while being able to sustain our business through this crisis.” Nathan Swinson Bullough, MD, Imageco

 None of these five B2B marketing strategies take an army to implement and all of them can be executed straight away. If things are a little slow right now, take some time to look at the potential of the situation and sever your ties to your old ways of working.

Try something new and different with your B2B marketing today and if you need our help, you know where we are.