Investigating the Core Challenges faced in B2B Technology Adoption

This report outlines the key marketing challenges faced by B2B technology companies, investigating the buyer challenges and the main factors affecting adoption.

About the report

With insight into the current technology trends and which new innovations are finding themselves ready for market, such those using as IoT and AI.

The various market barriers are then examined with particular relevance to company’s marketing and the obstacles inherent in market penetration and storytelling for brand new and often complicated technology solutions.

Specific challenges are then explored which uncover a myriad of potential solutions which can be used within the B2B marketing strategies for very hi-tech and cutting-edge technologies.

B2B Technology Trends

There are so many new technologies entering the market and many of these innovations are not restricted to just one sector. The most recent technological advancements are universal and can be applied to multiple sectors from manufacturing to healthcare. Some of the most popular B2B technology trends over the past year have been Artificial Intelligence (AI), Internet of Things (IoT), Blockchain and Robotic Process Automation.

Artificial Intelligence

AI is the result of a cortex of machine learning algorithms and refers to the concept of computing software that’ s able to think for itself and act in a ‘human’ way. An AI consumes data, which could come in any form, and uses algorithms to make intelligent decisions autonomously. Due to advances in research and development, detailed algorithms have been produced allowing an AI system to perform huge computing tasks faster and more efficiently than the human mind. It is estimated that around 62% of B2B enterprises are now using AI as part of their day-to-day operations.

B2B Marketing for High-Tech Solutions

The intention of most emerging technologies is to make processes simpler, however, with such technical solutions, the simplicity aspect can get lost in technical jargon.

Companies need a clear marketing strategy that demonstrates the benefits of their technology concisely, with a clear USP to stand out in such a saturated market.

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