Aramex
Localising a global brand.
Aramex is a multinational logistics firm, who are leaders in the Middle East market and headquartered in Dubai.
The UK division is a fast-growing, agile division that predominately works within the e-commerce and medical sectors.
The UK team came to us with an ambitious target to strengthen their brand awareness in the region and demonstrate thought leadership and specialism in their core markets.
The Outcome
Overall, we have been able to strengthen the Aramex brand within the UK, resulting in substantial coverage in key media and driving more users to the UK division. The leaders within the business have now become knowledgeable commentators within their fields of expertise and continue to be at the forefront of topical conversation.
Read the full case study below
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