Category Archives: Marketing

01st Nov 2022

Did Movies Predict the Future of MedTech?  

Now just as a starting point, I love all things sci-fi, from the classics of Blade Runner and Back to the Future to more recent stories like Westworld. Basically, I am wanting to live 100 years in the future.   And it’s not just the love of these alternative worlds or dystopian realities that excites me, […]

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31st Oct 2022

Wrapping Up Week 2 of Leeds Digital Festival 

Guess who’s back, back again? It’s only Halston Group with our round-up of the second week of Leeds Digital Festival, following week 1’s essay! Once again, my colleagues didn’t disappoint when sending over their notes to make this round-up blog – as I said to Antonia Gifford, Group Senior Marketing Manager, reading what she’d written […]

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11th Oct 2022

Lessons From Week 1 of Leeds Digital Festival 

Well, well, well. Wasn’t 2022’s instalment of the Leeds Digital Festival SOMETHING ELSE?! We thought we were used to having busy diaries, yet the last two weeks of September did something else for our stamina! As a Group, we crammed our calendars with a record-number of events, relishing the chance to listen, learn, lead, and […]

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02nd Sep 2022

Could liquid immersion cooling be the answer to data centres sustainability? – A GRC event

As the conversation around sustainability rises, data industry experts are looking toward greener and more efficient ways of running the world’s data centers. As part of Data Center Liquid Immersion Cooling Awareness Month, GRC  (Green Revolution Cooling) empaneled a range of experts to address the question of data center sustainability from a wide breadth of […]

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25th Aug 2022

Wearables in Healthcare: What’s Next?

Fitbit, Garmin, Apple Watch, whatever team you’re on, with 48% of the UK having owned a smartwatch, there’s a good chance you’ve been one of those fitness-watch-steps-obsessed people at some point. But new, emerging developments in wearables go a bit further than tracking how many calories you burnt at last night’s spin class. Think of […]

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24th Aug 2022

The Halston Group Guide to Leeds Digital Festival

It’s our favourite time of the year! Leeds Digital Festival has gone live with their slate of events for September 22 and it’s even more epic than ever. Talk about a smorgasbord of happenings in the buzzing heart of the digital north. There’s events on business advice, marketing, networking, cyber security and data, there’s coding, […]

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06th Jul 2022

Entering the GreenTech Era: The webinar addressing challenges in GreenTech 

Our planet is facing a climate crisis and the race to achieve carbon neutrality is intensifying. Whilst the world is warming and bringing with it a myriad of problems, countries have pledged for climate change action.  Whilst as consumers we can make small changes, to create the systematic change that is required organisations and governments […]

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16th Sep 2021

The Rise of Sustainable Marketing

A generational adoration for David Attenborough and the power of social media has left us in a space of need for thought on sustainable practices. 45% of consumers now pay attention to the sustainable footprint of the brand they are buying from. With the 2050 net-zero goal looming, brands need to show that they are […]

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16th Apr 2021

5 B2B marketing strategies that slice through the standard

There’s a lot of noise out there and for some, B2B marketing can feel like an unyielding crusade just to have your voice heard. But when you do, you better have something worth listening to. We’re here to give you the upper hand, we’re offering you the hilt to our marketing strategy katana to slash […]

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